I have been curious about PR, about what they do and what their importance in a corporation.
So I talked to my new PR and here is what I learn from her:
The first thing a PR do is brainstorming, and then write out working schedule.
Working schedule includes two major things: Logistic and Media.
Event logistic means contacting with third party when there is a conference event. Including reserve an event place, table and stage set up, music setting, event performance...PR has to make sure the product presents in the best state.
Media is another part that PR needs to handle. PR will write the press release, they work with media, however, they are not journalist.
After everything has been listed out, manpower planning is the next step.
Usually the whole project takes one month or less.
Besides product event planning, enhancing corporate image is another job a PR handles. This can be divided into two part: external communication and internal communication.
A role a PR plays is like a bridge between employer and employee and all the stakeholders. A good PR will smooth the relationships among the corporate, and make the corporate image stronger as well.
For our newspaper, News for Chinese, the first thing she does is to enhance the visibility in bay area. She tries to let as many people know about our newspaper as possible. She organized several activities for readers to participate and tried to expose in every media gathering.
In this talk, she is confidence and clear what she is doing. I believe her experience and ability will bring our newspaper to a different level.
