For a start up company, every spending has to be critical.
For myself, who want to own a design studio, using design programs such as Adobe products will be a must. However, every design program would cost more than I can afford.
So, my ethical challenge will be "copyright."
Nowadays, free downloading is readily available along with the Internet penetration. Less and less people buy CD album at the store because they can download the whole album on the Internet for free. I will definitely face the same situation that my design work might be copied once I put it on public.
One hand I want to keep the cost down, another hand I want my work get payed.
How do I make it work? hard hard hard......