Reflection on Chapter 4: Creating a Strategy

A strategy can be viewed as a plan that integrates a firm's goals and actions into a cohesive whole that draws effectively on its resources and capabilities.
To form a strategy, you must know your goal, analyze the market, develop SWOT analysis.

S: one's strength
W: one's weakness
O: Opportunity to act your mission and goal
T: Treats in its competitive environment

There is a Chinese sentence: 知己知彼, 百戰百勝
The concept is the same, to know your competitors as well as yourself, and win always.
So, before plan a strategy, study yourself and your enemy is the way to victor. 


A good strategy design can lead to a sustainable competitive advantage.