Marking Strategy 1. Consumer Analysis

I will implement what I have learned from this chapter into my future business plan, which is a web/graphic design studio.

Seven-Part Process of Marketing Strategy

1. Consumer Analysis

2. Market Analysis

3. Review of the competition and Self

4. Review of the Distribution Channels

5. Development of a “Preliminary” Marketing Mix

6. Evaluation of the Economics

7. Revision and Extension of Steps 1-6 until a consistent plan emerges

Consumer Analysis

What is the need category? Who needs us and why?

Every business needs packaging design and a website to promote their product.

Because:

1. Consumers buy a product a lot of time because of its graphic design better than its function.

2. Consumers willing to pay more on a better looking product.

3. Consumers now search the web for business instead of looking through yellow page.

4. Consumers spend more time searching and comparing a product on the Internet before they leave home to buy.

Is the product a high- or low-involvement product?

I will consider doing a graphic/website design a low-involvement product because it is not really necessary to the product, but! I believe it will help the business somehow, at least it helps catching consumer’s attention at the beginning.

Do I intend to segment the market? Why? How?

Geographic - Bay area (locally serve)

Demographic - 35-60 years old, own personal business, Asian business owner

Psychographic- People who exposed to Internet more often, or more aggressive on advertisement.

Behavioral- going to own a business, or a business owner who has no branding system and a website yet.