Tuesday, May 4, 2010

What are the competitors doing

Since I want to open a design firm serve only in local area, my competitor will be local design company. Usually those companies don’t do advertisement on the print media but internet. A lot of time the resource of customer is based on referral in this industry.

Here is my research on design firm in bay area.

Luna Graphica

Their service includes graphic design, web design, and internet marketing which pretty much cover the whole branding. By viewing their website, they have strong portfolio and large client list. I even emailed them and pretended myself as a client who was interested in making a website, just tried to see how they treat their clients and interact with them. Their response was pretty fast, and they follow up pretty often. They also provide free consultation. The whole website make viewer really clear what they are selling which is good. The only thing I don’t like that much is that their website outlook can be designed better.

Dystrick

Dystrick is a design firm that serves from brand identity to print system, which makes customers easier from finding different companies to do different jobs. Their portfolio page requires long loading time, however, the style of presenting their portfolio seems more interesting than Luna Graphica. Overall is okay to me since the website isn’t too attractive besides portfolio page.

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