Project: Caketail Music Cafe (CMC)

Caketail Music Café (CMC) is a start-up bakery and coffee retail plan to establish in Palo Alto, California. CMC expects to catch the interest of regular loyal customer base with its broad variety of coffee and pastry products. The company plans to build a strong market position in the city, due to the partners' experience and mild competitive climate in the area.

CMC aims to offer its products at a moderate price to meet the demand of the middle-to higher-income local market area residents and college/ university students.

CMC will also introduce the ‘Sports and Music’ elements as the connection between human. These two elements allow human to get together, express themselves and improve social interaction.

CMC is equally owned and managed by its two partners.

Miss Cherri Chiang has extensive experience in bakery & beverage, sales and marketing. She has 5 years of experience in food industry (Restaurant/ Bakery & beverage) in Europe, US and Taiwan

Mr. Edmond Low brings experience in the area of operation, management and administration with 8 years of experience in food industry (Bakery/ Banquet/ fast food chain) in US, Malaysia, Australia and Thailand.

CMC offers a broad range of coffee and espresso products, all from high quality Brazil grown imported coffee beans by providing each customer coffee and espresso products made to suit the customer, down to the smallest detail. CMC also offer others non-caffeine/ alchoholic beverage products.

The bakery will provides freshly prepared bakery and pastry products at all times. CMC will be introducing the main and new product of “Caketail” that expect to be the all time favorite for it consumer.

Vision

CMC will be the hub of entertainment for 58,598 Palo Alto populations. It will soon attract customers around Bay area (with approximately 7.4 million people).

Mission

CMC aims to offer high quality coffee, espresso, and pastry products at a competitive price.

CMC will create an atmosphere conducive to creative expression and promote the creative process.

CMC is the inspiration of the current social life around the world especially those that live in the urban metropolitan life. People will get together with their friends and families to watch a game or to listen to music. CMC will also be the focal point for businessman to meet up and create business opportunity for Palo Alto city.

Goals

Our primary goals over the 1^st year are:

1. Secure financing for start-up of at least $100,000 for space and equipment.

2. Locate the strategic space in Palo Alto.

3. Acquire equipment necessary for business, i.e. coffee pots, cappuccino machines, blenders, etc.

4. Make agreement with Brazil coffee distributors, and bakery vendors.

5. Create a cozy, artist friendly environment that suits CMC concept(i.e. choice of colors, choice of music, decor)

6. Open for business and aims to be listed among the top 10 hub of entertainment in Palo Alto by first half year of operation (within 6 months)

7. Break even by the fourth month of its operation as it steadily increases and achieve sales of $1.04 Million in Year 1.

CMC SMART goals analysis

With the Vision, Mission and goals statement above, it is crystal clear that CMC defined the specific plan to success with the aim to be the hub of entertainment and high quality products offered as we understand the business needs and nature well with all the market segmentation and analysis done.

We have also clearly stated the primary goal is to secure the start up cost for space and equipment purchasing.

Also, CMC target sales of ~$1 million by end of Year 1 of operation with expected break even by 4^th month of operation is measurable.

CMC partnership of Cherri Chiang and Edmond Low co-operate and agree to set the following humble yet realistic goals with their background of MBA knowledge and experience in food industry globally.

With the network established, we will be able to secure high quality raw material and supplies to support the business needs.

A year of prep and timeframe is reasonable for CMC to establish themselves as one of the most frequent café and entertainment spot in Palo Alto.