Assignment 1a (week1-2)

Company's Goal and Vision

I am currently working for a local Chinese newspaper called News for Chinese. It is a start-up company with only a couple people working as full time and about five people working as part time. The office locates in Redwood City, and this is where our newspaper started to distribute-Peninsula. For long time in bay area, even though there are a few small printing media ups and downs, Sing Tao and World Journal newspaper have monopolized the Chinese market. In this circumstance, we come out to give both readers another choice of reading a newspaper and all kinds of business another place to advertise themselves. Our goal is to provide Chinese local-based news, information of life, technology, education, and politics. We try to give the local reader the closest living information, therefore, our vision is to become the most popular local Chinese newspaper in bay area.

SWOT

As I mentioned earlier, Sing Tao and World Journal newspaper are two biggest Chinese newspapers most Chinese read in the bay area. How our newspaper is different from them is that we focus on the local news other than news from Taiwan, Hong Kong or China. Moreover, we are the only free Chinese language community newspaper with separate edition for bay area Peninsula and South/East bay, which means everyone, is available to read our newspaper without paying a cent. We are also the only full color free publication that gives reader a better enjoyment on reading. We have great resources for local news, Chinese language education, personal health, personal life style, home improvement, neighborhood get-away, and much more.

However, we are bi-weekly newspaper; the news in our newspaper might not be as updated as other daily newspapers. Also, we are new to the community, we still need time to let people recognize us and become our royal reader.

Art editor

The primary difference from the traditional newspaper is that our newspaper applies full color and designed layout. We use many pictures and colors to give readers a completely refreshing feeling on a newspaper. As a result, art editor plays an important role in the organization.

As an editor, I am responsible for illustrations and layouts in printed matter. Other than that, the job may cover:

• Making sure the most suitable graphics and photographs are used
• Discussing design and layout ideas with the editor and other colleagues, including freelance writers and proofreaders
• Producing cover designs and inside pages.
• Anticipating trends and setting the newspaper's overall visual style, including design templates.

Specialised computer software is used to design newspaper such as Adobe Photoshop and Adobe InDesign. I will determine the final content of a text and I am also the one who send the final file to the printing and make sure there is no error before it comes out to the public.