Sunday, May 9, 2010

Operations-Capacity

I heard a Japanese restaurant that is so popular and widespread on the Internet. Last weekend I finally found a time to go visit, and I soon discovered the secret of why it is so popular. The capacity of the restaurant is limited to 8 people!! The waiting line is always long at anytime, sometimes you have to wait for two hours to get a seat to eat. The food does not surprise me much , I can find the same quality in other place for sure.
I guess the capacity of this restaurant plays a little magic here.

There is another example plays the same trick. Two same size of scoop of ice cream are contained in two different size of cup. The scoop of ice cream on a smaller size sells better because it looks bigger than another one. I think the visual effect plays the role here.

Business is all about psychology. So study human thinking and behavior might help on business growth.

1 comment:

  1. I do agree with your points on the human behavior interaction study.

    May i know where is this interesting restaurant?

    ReplyDelete