Since I was doing 85 C as my final presentation for the Marketing class, I will apply this seven S into this popular chain stores.
Because 85 C is a coffee and bakery shop, the founder absolutely adopts a customer structure since it directly interacts with customers all the time. 85 C introduces five star food (skill) made by five star staff into local market (style) with affordable price (strategy) to attract those people who are pursuing quality food with not much money in the pocket. 85 s does not open for franchise, and it has a central kitchen to produce their product and deliver to the stores to maintain the same quality. (System) The store is built in a high class but friendly structure for all level of people to shop in the store, which is also its superordinate goal-everyone is able to enjoy a cup of high quality coffee and five star food with affordable price.
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