Food Counter 3

Briefly describe your plan for executing your business plan after you receive the resources.

l1st phase

lIncorporation à Establish communication infrastructure & Operations à Website à Client

Describe your venture’s plans to act as an adaptive organization.

l Agile management

l   Constantly review product, services, tech & info.

l   Pricing strategy to stay competitive 

 l Opportunity of partnership.

Describe the key business processes used by your venture.

lEarly preparation of project resources
     Clear objectives, principles, milestone, confidence

lVendor relationship approach strategy
     Verify, market study, response

lConsistency of scope definition
     Agile development, monitoring

lGo slow to go fast
     Lesson learnt, trust, capability, capacity

lCustomer Oriented
     Social needs.

Food Counter 2

Describe the customer and the target segment you have identified.

lfocused on two target customer groups (particularly women):

lProfessional who chronically overweight:

ltried numerous diet programs that fail.

lknowledgeable of most of the popular diet plans and are seeking a program that will impact on their weight gain. 

lhighly motivated to find a solution but have experienced a sense of isolation. 

lcraving a community approach to their weight problem. 

lwant a system that will sustain them after they leave the treatment facility.

lProfessional who are facing adult-onset or health issue (obesity-heart-iabetes):

lThis group is highly motivated to make the lifestyle changes that will improve the quality of their lives. 

llooking for a program that will tailor the fitness regimen around their health concerns but won't sacrifice results.

Both groups have incomes that exceed $50,000 a year and are college educated.

Develop a positioning statement using the template in Figure 11.4.
FC provides easy to use online calorie calculator tool with interactive journal and health report. Unlike other Calorie Counter, we allow customization with qualified health consultants/ ersonal doctor services with wide and strong shared database with restauranters. 


How will your venture sell its product and develop customer relationships?

lCore branding element

lSocial and Mobile Tech

lPartnership/ Collaboration networking.

lword of mouth. 

Food Counter

What is your mantra?
Make your life count!!

What is your business model?

lExpertise in providing health care services and products

lSuperior software paradigm - Online Calorie calculator tool application with interactive journal and health report.

lUsing technology, FC tool can reach a large number of customers with minimal costs.

lFreemium business model – Web 2.0

loffering basic Web services for free to attract consumers.

lwhile charging a premium for advanced features.

What is your competitive advantage?

lUsers Simply plug in food online search with nutritional information.

lThere are numerous calorie-counting websites, not all of them are complete and comprehensive resources for everything you need to meet your:

lcalorie goals,

lboost your nutrition,

lshare and read health-minded tips and get all the updates and news on foods

lFC – one stop to provide you with all the guidance and support for a healthy lifestyle that make your life count.

lFC will customize according to each individual need with a database shared with:

lHealth consultant or your own personal doctor.

lRestauranters/ Participating food operators.

lIt has a built-in intuitive nature that quickly identifies which foods you will like, which recipes you might love to cook and its strong emphasis on community will put you in touch with other like-minded health enthusiasts.

lFC keep track your exercise, managing weight and networking with others. 

Complete your SWOT Analysis

What is your strategy?

lExternal marketing message of FC is that Food Calorie tracking is enjoyable and easier to commit to using social and mobile tech.

lThe message of “Make your life count" is illustrated with images and language that furthers this idea.

lInternal positioning goal for the CF staff is to develop tool to guide customers achieve social results as they are pursuing their fitness health goals. This also influences staff to stay healthy.

lMeasurable results from this strategy are based on

lusers feedback & referrals brought in,

lcustomer loyalty/attrition rate,

land the attendance rates of web-users.

lPricing/ Promotion strategy - introductory