Food Counter 2

Describe the customer and the target segment you have identified.

lfocused on two target customer groups (particularly women):

lProfessional who chronically overweight:

ltried numerous diet programs that fail.

lknowledgeable of most of the popular diet plans and are seeking a program that will impact on their weight gain. 

lhighly motivated to find a solution but have experienced a sense of isolation. 

lcraving a community approach to their weight problem. 

lwant a system that will sustain them after they leave the treatment facility.

lProfessional who are facing adult-onset or health issue (obesity-heart-iabetes):

lThis group is highly motivated to make the lifestyle changes that will improve the quality of their lives. 

llooking for a program that will tailor the fitness regimen around their health concerns but won't sacrifice results.

Both groups have incomes that exceed $50,000 a year and are college educated.

Develop a positioning statement using the template in Figure 11.4.
FC provides easy to use online calorie calculator tool with interactive journal and health report. Unlike other Calorie Counter, we allow customization with qualified health consultants/ ersonal doctor services with wide and strong shared database with restauranters. 


How will your venture sell its product and develop customer relationships?

lCore branding element

lSocial and Mobile Tech

lPartnership/ Collaboration networking.

lword of mouth.