Make your life count!!
What is your business model?
lExpertise in providing health care services and products
lSuperior software paradigm - Online Calorie calculator tool application with interactive journal and health report.
lUsing technology, FC tool can reach a large number of customers with minimal costs.
lFreemium business model – Web 2.0
loffering basic Web services for free to attract consumers.
lwhile charging a premium for advanced features.
lUsers Simply plug in food online search with nutritional information.
lThere are numerous calorie-counting websites, not all of them are complete and comprehensive resources for everything you need to meet your:
lcalorie goals,
lboost your nutrition,
lshare and read health-minded tips and get all the updates and news on foods
lFC – one stop to provide you with all the guidance and support for a healthy lifestyle that make your life count.
lFC will customize according to each individual need with a database shared with:
lHealth consultant or your own personal doctor.
lRestauranters/ Participating food operators.
lIt has a built-in intuitive nature that quickly identifies which foods you will like, which recipes you might love to cook and its strong emphasis on community will put you in touch with other like-minded health enthusiasts.
lFC keep track your exercise, managing weight and networking with others.
What is your strategy?
lExternal marketing message of FC is that Food Calorie tracking is enjoyable and easier to commit to using social and mobile tech.
lThe message of “Make your life count" is illustrated with images and language that furthers this idea.
lInternal positioning goal for the CF staff is to develop tool to guide customers achieve social results as they are pursuing their fitness health goals. This also influences staff to stay healthy.
lMeasurable results from this strategy are based on
lusers feedback & referrals brought in,
lcustomer loyalty/attrition rate,
land the attendance rates of web-users.
lPricing/ Promotion strategy - introductory
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